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Writer's pictureLauren King

HOW TO MAKE YOUR SHORT-TERM RENTAL STAND OUT

Captivate guests and maximize returns with these key design elements.


As short-term rental hosts, our primary aim is to attract more guests and improve profitability. Achieving this goal requires creating a space that not only meets but surpasses guests' expectations. Here's how to elevate your property into an irresistible space that has guests clicking that "BOOK NOW" button with enthusiasm.


Professional Design & Photography: The impact of professional decor and captivating photography cannot be overstated. Listings with thoughtfully curated designs and Instagram-worthy aesthetics command higher rates and attract more bookings. Strategic investments in decor can work wonders in captivating attention and significantly boosting bookings.





Thoughtful Amenities: Go beyond basic comfort and offer unique amenities that surprise and delight guests. From outdoor seating areas, yard games, to distinctive features like pickleball courts or cowboy pools, these additions create lasting memories and lead to positive reviews, ensuring repeat bookings and referrals.





Elevate the Kitchen Experience: Your guests should be inspired by your kitchen, whether they intend to cook elaborate meals during their stay or not. Studies show that 64% of vacation renters prioritize kitchens with a "wow" factor. However, it's not just about appearances; your short-term rental's kitchen should also offer an array of kitchen tools and be stocked well beyond the essentials like cutlery, cups, and cleaning supplies.





Work-From-Anywhere Setup: With a quarter of Americans projected to work remotely, vacation rental owners can seize this opportunity by providing office space. A functional workspace with an ergonomic setup, comfortable desk and chair, high-speed internet, and natural light is essential. This not only attracts digital nomads but also distinguishes your property in a competitive market. Ensuring comfort and a clutter-free environment is key to securing these bookings.





By focusing on these key design elements, you'll not only enhance the guest experience but also position your short-term rental as a desirable investment opportunity for potential investors and property managers. Remember, creating a standout property is not just about aesthetics; it's about crafting unforgettable experiences that keep guests returning.

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